03.26.26
March 2026 Media Impact Report
In the March 2026 edition of the Media Impact Report…
- Why creative is the strongest performance lever in paid social
- Recapping the Spring Digiday Media Buying Summit
03.10.26
TV is Dead? Long Live Converged TV!
For nearly a decade, and certainly since the explosive growth of streaming during and after the pandemic, a common refrain has been heard in the marketing...
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03.06.26
Podcast: The ForeCast – Advertising on ChatGPT and Other AI Platforms
In this episode, Morgan speaks with Jacob Simonich, Rain’s Associate Director of Paid Search, about the impact of advertising on ChatGPT and other AI...
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03.05.26
CEO Jane Crisan Joins Board of Directors of Xcelerate Women
Rain, a women-led independent and growth-focused advertising agency, is proud to announce that Jane Crisan, Chief Executive Officer, has joined the Board...
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03.03.26
TikTok Is Now a U.S. Company: What This Means for Advertisers
Well, it finally happened. TikTok, now TikTok USDS Joint Venture LLC, became a majority-United States-owned company on January 23, 2026. After years of court...
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02.26.26
February 2026 Media Impact Report
In the February 2026 edition of the Media Impact ReportWhy an $8 million Super Bowl ad is often less effective than an $8 million year‑round campaign...
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02.24.26
Podcast: The ForeCast – TikTok’s New Ownership
In this episode, Morgan speaks with Shatesha Scales, Rain’s Supervisor of Paid Social, about the recent acquisition of TikTok by U.S. firms and implications for users and advert...
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